I enjoy learning about the origins of famous company logos. For example, did you know that in Amazon’s logo – when they featured the word “Amazon” in it, that is – the “smiley arrow” was deliberately placed? It was strategically located to show that the company is so big – Amazon does mean “massive”, after all – it sells everything from A to Z.
The “smile” also represents the one that Amazon hopes to put on their customer’s faces. Now, like Nike and Apple, they seem to have moved away from featuring their name in their logo, since it seemingly appears to them it is no longer necessary.
When creating Make More Monie, I wanted it to have a logo that not only meant something, but within it, that particular “something” needed to be cleverly captured. It also had to be clean and simple, like so many logos of the world’s biggest brands are, such as the aforementioned Apple’s ubiquitous “apple” or Nike’s well-known “swoosh”. With respect to these logos, the fact that there is so much going on in such clean designs is impressive.
In the apple, there is the connection to Sir Isaac Newton, the link to the mythical Garden of Eden – where Adam and Eve took a bite of the forbidden fruit in their thirst for knowledge – and the speculation by many that the bite taken out of it is a clever representation of the computer term “byte”.
In the swoosh, shaped as a wing of Nike, the Greek Goddess of Victory, there is a representation of fast sound, speed and motion in the form of an arch of movement.
The Make More Monie logo – as our name suggests – is intended to symbolize the idea of “making more money”, hence the capital “M”, with the stylized “power of three” exponent positioned to the upper right of it to represent three capital “M”’s. With reference to the name, I incorporated the archaic spelling of the word “money”, as the definition of it when spelled this way includes a) currency, b) a youth’s way of talking about their pay for work done, and c) a word that is used to express something really good and/or a feeling of supreme confidence about something.
The stylized exponent features two vertical bars through it, as is found in the classic and very familiar “dollar” sign. I chose two bars rather than one as two of them are more closely associated with North American currency.
In terms of finance, “MM” stands for “Millions”. As “Mille” is Latin for “thousand” and “M” is the abbreviation for it, “MM” came to mean “Mille Mille”, or, “a thousand thousands” or, “a million”. I’ve never been able to determine whether, by taking this concept further, using three of them (as in “MMM”), it means “a billion”, but I like to think it does, and I feel that it adds some further weight to the logo’s meaning.
Of course, the logo’s color is deep green; the classic and traditional color of money. Here’s to keeping all of our “green” in the black!
Disclaimer: The information contained herein should not be construed or considered professional advice. Nonetheless, thanks for reading! If it resonates, there’s “plenty more where that came from” on Facebook, Instagram, YouTube ‘n’ Twitter.